LUSAINT BREAKS THE UK SHAZAM RECORD

Television still plays a critical role in the streaming success of UK artists, with TV placements in most cases doubling artist streaming audiences overnight.

Manchester based singer songwriter Lusaint won the hearts of the British public when her acoustic rendition of ‘More than Friends’ was chosen to feature in ITV2’s hit TV show Love Island.

Lusaint’s career defining sync placement took two years in the making, having been previously released by Tristar Records in 2017. The song knocked off Ed Sheeran from the number 1 spot and broke the UK Shazam record overnight, charting at number 1 on iTunes and entering the viral charts on nearly every DSP streaming service.

This high-profile TV song placement propelled Lusaint into the spotlight, with her track being added to countless editorial playlists across Spotify and Apple. The resounding success of the song and subsequent exposure of Lusaint to a wider audience, has had a significant impact on her back catalogue, with her overall streaming increasing by over 110% overnight.

This key exposure to millions of television viewers has opened new doors for Lusaint. She is currently busy writing material for an original album release and has so far collaborated with high profile songwriters including Ed White (Adele’s ‘Chasing Pavements’).

This major sync placement demonstrates the powerful influence that television still has on today’s streaming world.